"It's either that or you get taken advantage of, my dear," Magnus responds. "That, or straight out ignored, which might be worse. No one believes that Jeff Swindon is going to give you a good love potion. But the Magnificent Magnus Bane? Ah, there's a warlock you can trust. What's more, there's one you pay on time, because you don't want to see him pissed off."

It's a bit like revealing the man behind the curtain, truthfully, but people so seldom clock his name as being anything other than an intimidating name that it's a bit refreshing to share with Darlington.